Engaging with the media - A companion to the advocay toolkit for influencing the post-2015 development agenda

This guide is an advocacy tool, to be used by everyone working in the sustainable development field and in the agenda post 2015. The goal of this guide is to help these people to use the media in order to touch a large public with their message. It deals with the following subjects: what message? Targeted public, understand the journalists to approach the journalists, work with the journalists, communicate with the press, pictures, editorials and public report, social media, crises management, technical vocabulary.